Share This Image On Your Site:
Please include attribution to FameMass.com with this graphic.
Instagram Demographics
- Instagram has over 1 billion active monthly users with more than 500 million active daily. [1]
- 50.3 percent are female and 49.7 percent are male. [2]
- 35% of U.S. internet users are now on Instagram. [3]
- 71% of Instagram users are under the age of 35. [4]
- Instagram is mostly used by 18 – 29-year-olds (59%), followed by 30 – 49-year-olds (33%). [5]
- 60% of Instagram users log in daily. [6]
- 80% of users are from outside the U.S. [7]
- The countries with the most Instagram users are: U.S. (121 million), India (71 million), and Brazil (64 million). [8]
Instagram Usage
- Instagram users spend an average of 53 minutes online per day. [9]
- 500 million Instagram accounts use Instagram Stories every day. [10]
- Instagram users like over 4.2 billion posts per day. [11]
- Instagrammers share over 100 million posts per day. [12]
- Posts that include another handle gain 56% more engagement. [13]
- Posts with at least one hashtag gain 12.6% more engagement. [14]
- Posts with a location receive 79% more engagement. [15]
- Instagram users engage more on weekdays with Tuesday and Thursday having the most engagement. [16]
- Photos generate 36% more likes than video content. [17]
- The most liked picture on Instagram is currently a picture of an egg with over 53 million likes. [18]
- After Instagram itself, Cristiano Ronaldo has the most followers, followed by Ariana Grande then Selena Gomez. [19]
- #love is the most used hashtag. [20]
Instagram for Business
- Engagement with brands on Instagram is at least 10x higher than any other social platform. [21]
- There are over 25 million business profiles on Instagram. [22]
- 71% of U.S. businesses use Instagram. [23]
- 80% of users follow a business account on Instagram. [24]
- 83% of users discover new products and services on Instagram. [25]
- Instagram helps 80% of Instagrammers decide whether to buy a product or service. [26]
- Over 30% of users have purchased something from Instagram using their mobile device. [27]
- More than 200 million Instagram users visit at least one business profile per day. [28]
- Over 2 million advertisers worldwide use Instagram. [29]
- Sponsored videos receive 3x more comments than sponsored photos. [30]
